The VMS Difference

VMS Advertising Coverage

Tap into the most complete, extensive library of ad creative in the world...over five million ads across 20 media types, with TV dating back to 1950, radio back to 1979 and print back to 1880.

Features/Benefits 

• Conduct in-depth competitive creative searches quickly and easily 
• Create a profile and receive automated ad alerts to your inbox for new ads posted to your AdSight
• Ad Expenditures, 3 products available- AdSight, AdSight MAX and VoiceTrak, SOV
• All content can be shared with your team or client through AdSight
• Category reels available upon request 
• New Business departments at ad agencies have access to brand and industry historical ad creative and media spend as well as knowing where competitors have run and are currently running 

The Most Content and Competitive Advertising Coverage

Television 

• 11 Broadcast Networks & 59 Cable Networks 
• All 210 U.S. DMAs and Canadian markets 
• 3,000,000+ commercial library (1950's - present) 
• Spanish Language spots (with English translation) 
• Thousands of commercials each month from Africa, Australia, Asia, Europe, North America and South America.
• Media occurrences and expenditures

 Radio

• 36 markets and 689 stations 
• 800,000+ radio commercial library (1979 - present) 
• Spanish language spots tracked and translated 
• International ads available upon request 
• Media occurrences and expenditures

 Print

• Standard Print Set 135 Publications
• Expanded Print 600 Publications
• 3,000,000+ total print in library 
• Nearly 700 local and national publications with occurrence and spending information for each ad (as requested) 
• Access to creative from an additional 18,000 publications 
• International coverage from Africa, Australia, Asia, Europe, North America and South America 
• Media occurrences and expenditures

 Out-of-Home

• 20 major U.S. markets 
• 14,000+ ad outdoor library (2000 - present) 
• 300+ ads captured each month  

 Cinema

• 14,000+ screens across the U.S.  

 Internet

• 700+ websites monitored for banner advertising 
• 65,000+ banner ad library (1999 - present) 
• Media expenditures available on a custom report basis

 International 

• Competitive advertising in 78 countries across 6 continents, as well as specific countries or regions
• Creative and media expenditures harmonized

 Hispanic 

• Both major Hispanic Television networks (Telemundo, Univision) 
• Local Television coverage from 11 markets 
• Local Radio coverage from 14 markets 
• 25 Spanish Language Publications 
• Out-of-Home and Internet ads upon request
• Media occurrences and expenditures

VMS News Coverage

The most comprehensive, highest-relevance media monitoring in the industry – with coverage across all 210 U.S. broadcast markets…plus national, local and cable news and radio newscasts…plus Internet and “web print”…plus tens of thousands of Internet blogs, social media and web video. 

Television

• All 210 U.S. DMAs and Canadian markets
• 11 Broadcast Networks
• 35 Local and Regional Cable Stations
• 49 Specialized Cable Networks

 Radio

• 11 Top Networks
• Key stations in top 50 markets 
• 20,000 hours of coverage per week

 Print

• 10,000+ Traditional Print publications
• 4,500+ Web Print publications

 Internet

•  50,000+ Top Internet Sites
• Hundreds of Verticals

 Social Media

•  500,000+ Blogs and MicroBlogs
• 100,000+ Twitter Feeds

 Web Video

• 1,300+ Web Video Sites
• 30,000,000+ hours of content

 Hispanic 

• 2 National and Cable Networks
• 14 Key Markets
• 28 Hispanic Stations

 International

• Coverage from more than 80 countries